The SA Association of Family Ecology and Consumer Science (SAAFECS) is a professional association composed of scholars, educators, and students in the discipline of Consumer Sciences. This discipline includes various areas of specialisation focusing on Food, Nutrition, Fashion and Clothing, Interior Design and Merchandising, Consumer Journalism and Hospitality Management. This discipline covers two different perspectives: (a) to enlighten, educate and advise the consumer or individual and (b) to consider the consumer as part of a larger economic and social environment where decisions are made, products are bought and an exchange of information and resources takes place.