Milk SA is entrusted by the Government to administrate statutory regulations in pursuit of its strategic direction to broaden the market for milk and other dairy products, improve the international competitiveness of the dairy industry and empower previously disadvantaged persons. Since 2002 already, Milk South Africa has been adding value to the South African dairy industry through the promotion of the image and consumption of South African dairy products and the development of the South African dairy industry through value-added services such as to:

• Educate the consumer about the nutrition and health benefits of dairy;
• Improve the quality and safety of dairy products;
• Publish reliable statistical and other information;
• Promote the South African dairy trade dispensation;
• Co-ordinate, initiate and fund research and development projects; and
• Transfer knowledge and skills to previously disadvantaged persons.

The Members of Milk SA comprise the Milk Producers’ Organisation (MPO) and the SA Milk Processors’ Organisation (SAMPRO).