Fair Trade Tourism provides business support and certification to enable the tourism sector to operate more sustainably and with Fair Trade Tourism principles embedded in their day-to-day tourism offering. The Fair Trade Tourism certification label stands for fair wages and working conditions, fair purchasing and operations, equitable distribution of benefits, and respect for human rights, culture and the environment. Travellers who stay, play or volunteer with Fair Trade Tourism certified businesses can be confident that their holiday is not only giving them unique, authentic and quality experiences, but also that it is benefiting local people and the planet.