The vision of the North West Tourism Board is ‘Your Partner Towards a Vibrant Tourism Sector in the North West Province’. Its mission is to provide an integrated tourism development support system towards a vibrant tourism sector in the North West Province.

The Board’s objectives are to: market the province as a tourism destination locally, provincially, nationally and internationally; provide tourism training and skills transfer in the sector; facilitate tourism investment promotion in the province; create an enabling environment for access to markets for new entrants to the tourism sector; and contribute to the establishment of an enabling environment for job creation in the tourism sector in the province.