The Pet Food Industry Association of Southern Africa (PFI) is a non-profit body formed by pet food manufacturers, dedicated to upholding quality standards that ensure the nutritional wellbeing of household pets. Representative of 62% of the pet food market in South Africa, each member commits to manufacture and market food that meets internationally accepted standards as set out in Act 36 of 1947. The Department of Agriculture’s regulatory authority manages Act 36.

The PFI aids industry in facilitating the complaint process, highlighting matters of non-compliance to the inspectorate of Act 36 for investigation.