The SA Institute of Auctioneers (SAIA) was founded in 1989 to provide a clear set of industry standards that promote the ethical practice of the auctioneering profession. SAIA is the national association for auctioneers and the stakeholders and clients of the auctioneering industry in South Africa.

SAIA is responsible for building and maintaining good relationships with its stakeholders to the benefit of its members and the public.

SAIA members must meet specific legal requirements, be in strict compliance with the Industry Code, the SAIA Code of conduct and be members of the requisite affiliated associations.