The Life Offices’ Association (LOA) of South Africa is known as an active trade organization based in Cape Town and born in 1935. They are tasked with specifically working on improving and governing life insurance or long term insurance for both consumers and providers. It currently has 36 member companies in the organization and these members represent majority of the insurance companies in the country. Collectively, they control the long term insurance industry and assets worth over R 915 billion. In a way, you could say LOA is the industry’s voice when speaking for or against government policies, regulations, and insurance issues in South Africa.