Hortgro-Cherries’ main objectives include the following:

• To establish uniform grading regulations for cherries produced in South Africa.
• To liaise with other cherry groups in the world to exchange information of mutual benefit.
• To share resources regarding production, packing and marketing aspects of cherries.
• To ensure an economically viable and sustainable cherry industry via coordinated joint actions as agreed from time to time.
• To look at ways of promoting sales and consumption of cherries on the local and export markets.
• To ensure the availability of certified plant material.