Established in 1980, SABOA is a non-profit, member driven Association focused on creating a transformative and sustainable bus and coach industry in South Africa. The association plays a key role in the transport policy formulation process and is an active and credible participant in the consultative platforms of Government. SABOA is committed to representing the interests of its members and its lobbying, research, education and empowerment initiatives. The Associations, through its long-standing involvement in public transport, has become known as the Voice of the Bus and Coach Industry.