FASA’s primary role is to define the business of franchising and ensure that all parties adhere to the franchise business principles adopted and accepted internationally. With franchising universally accepted as one of the most successful business formats, FASA’s role is to continually promote the advantages of franchising both to business entrepreneurs, to prospective franchisees and to the public at large. Based in Bedfordview, Johannesburg, FASA and its staff serve the needs of both the public and the franchise community.