It is a founding member of the Global Alliance for Public Relations & Communication Management and initiated the formation of the Council for Communication Management (CCM) in South Africa. The Council is the coordinating body representing various groupings of professionals in South Africa.

PRISA plays a leading role in uniting professionals and driving transformation.

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As the recognised leader of the public relations and communication management profession in southern Africa and beyond, PRISA provides the southern African industry with the local professional advantage.

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